Complete rehaul of LMCC’s branding and identity, including newly designed logo system, color palette, templates for print and digital communications and completely redesigned website.
The logo, an iconic mark for the organization, is comprised of the unique shapes that represent footprints of spaces like courtyards, alleyways, and lots in Lower Manhattan — where much of LMCC’s place-based art happens. Each shape and its color represents LMCC’s three sub-brand categories and is the basis for the overall dynamic logo system.
Cstudio Design partnered with brand strategists, PUBLIQ and programmers, Early-Adopter on this extensive project.